Consumer Products

International Paper

Hammermill Paper Instructional Videos

Stephen produced and directed a series of fun, informational videos about Hammermill Paper, International Paper’s home and office brand. Consumers learned to choose the right Hammermill paper, insert the paper correctly into printers and avoid paper jams. Stephen and his team handled all aspects of production, from concepting, scriptwriting, casting, production design, directing, cinematography, editing, and logo animation.

WRITER/DIRECTOR: STEVE HUTCHINSON / DP: DANNY VECCHIONE / AGENCY: OTTO BRAND LAB

Hammermill Brand Launch Video

This video launched the new positioning of the Hammermill Paper brand. Stephen and his team handled directing, cinematography, editing, and logo animation.

WRITER/DIRECTOR: STEVE HUTCHINSON / DP: DANNY VECCHIONE / AGENCY: OTTO BRAND LAB

Accent Brand Presentation

The video presented at the annual meeting tells how International Paper developed the Accent digital paper brand.

WRITER/DIRECTOR: STEVE HUTCHINSON / DP: DANNY VECCHIONE / AGENCY: OTTO BRAND LAB