Manufacturing

What Makes Hammermill Better?

International Paper

Otto Brand Lab approached Stephen to help them create a video campaign for International Paper to relaunch their Hammermill Paper brand. Stephen helped steer the project toward telling heartfelt stories about their employees' commitment, their pride, and what their work means to the community. Stephen's direction built a consistent visual and storytelling tone that best reflected the new Hammermill branding over a series of 10 videos, including a:
- Brand launch video
- Manufacturing knowledge documentary
- Manufacturing quality control documentary
- Manufacturing environmental practices documentary
- Paper artist profile
- Distribution partner testimonial

WRITER/DIRECTOR: STEVE HUTCHINSON / DP: DANNY VECCHIONE

CLIENT: INTERNATIONAL PAPER / AGENCY: OTTO BRAND LAB